She’s the woman who unabashedly steps down out of her Jeep Wrangler at the supermarket or gas station with that classic windblown attitude we’ve all come to know and love as “Jeep Hair, Don’t Care.”
The bond between women and Jeeps began in the factories at the outset of WWII when the Army acknowledged the need for a durable and versatile all-terrain vehicle. While America's men were fighting overseas, women on the home front answered the call. They flooded the factories to assemble and test drive the Jeeps before sending them to the battlefield. They knew they were doing their part.